Would you respond to an email marketer greeting you like that? Well, 64
percent of consumers did so, finds research highlighted yesterday in Inc.
Magazine.
So your parents were right, “hay” may be for horses — but smart B2B
marketers do use the greeting ‘hey’ once they talk to prospects. So
perhaps the key to remember here is the research shows “hey” greetings
see the best email response rates — 64 percent — after there’s an
accepted informal situation.
The original research points out that it’s far better for emailers to include a greeting than not:
- Hey: 64 percent
- Hello: 63.6 percent
- Hi: 62.7 percent
- Greetings: 57.2 percent
- Dear: 56.5 percent
- All emails: 47.5 percent
NOTE: This information was taken from Target Marketing Magazine
My own favorite (and not the top choice) is Greetings. I often have a
subject line of ‘Greetings from AmeriWeb Hosting’, adding my business
name to help differentiate my email from the abundance of spam out
there.
As always, use the greeting that makes the most sense for your
business.
Viruses, Trojans and Worms on your computer are bad. The terms are
often used interchangeably, but each is distinctly different.
A computer virus attaches itself to a program or file, enabling it to spread
from one computer to another, leaving infections as it travels. Like a
human virus, a computer virus can range in severity: some may cause
only mildly annoying effects, while others can damage your hardware,
software or files. Almost all viruses are attached to an executable file,
which means the virus may exist on your computer, but it actually cannot
infect your computer, unless you run or open the malicious program.
A VIRUS cannot be spread without a human action, (such as running an
infected program) to keep it going. Because a virus is spread by human
action, people will unknowingly continue the spread of a computer virus
by sharing infecting files, or sending emails with viruses as attachments
in the email.
A WORM is similar to a virus by design, and is considered to be a subclass of a virus. Worms spread from computer to computer, but unlike a
virus, it has the capability to travel without any human action. A worm
takes advantage of file or information transport features on your system,
which is what allows it to travel unaided. The biggest danger with a worm
is its capability to replicate itself on your system, so rather than your
computer sending out a single worm, it could send out hundreds or
thousands of copies of itself, creating a huge devastating effect. One
example would be for a worm to send a copy of itself to everyone listed in
your e-mail address book. Then, the worm replicates and sends itself out
to everyone listed in each of the receiver’s address book, and the
manifest continues on down the line. Due to the copying nature of a worm
and its capability to travel across networks, the end result in most cases
is that the worm consumes too much system memory (or network
bandwidth), causing Web servers, network servers and individual
computers to stop responding. In recent worm attacks such as the much talked-about Blaster Worm, the worm has been designed to tunnel into
your system, and allow malicious users to control your computer
remotely.
A TROJAN HORSE is full of as much trickery as the mythological Trojan
Horse it was named after. The Trojan Horse, at first glance will appear to
be useful software, but will actually do damage once installed or run on
your computer. Those on the receiving end of a Trojan Horse are usually
tricked into opening them because they appear to be receiving legitimate
software or files from a legitimate source. When a Trojan is activated on
your computer, the results can vary. Some Trojans are designed to be
more annoying than malicious (like changing your desktop, adding silly
active desktop icons), or they can cause serious damage by deleting files
and destroying information on your system. Trojans are also known to
create a backdoor on your computer that gives malicious users access to your system, possibly allowing confidential or personal information to be
compromised. Unlike viruses and worms, Trojans do not reproduce by
infecting other files, nor do they self-replicate.
Use good virus protection software. We like Avast (CZ), AVG (NL),
TotalAV (UK), Norton (US), PC-Matic (US). All have free versions! but
there are many others out there. McAfee (US) tends to use a lot of
system resources, so it noticeably slows some systems, especially older
machines.
Install a good firewall. Most virus protection software suites include a
firewall built in.
Keep your operating system updated. Windows can easily be set to
update in the middle of the night for you. Windows will patch any exploits
it finds for free, there is no logical reason not to stay updated. While
updating Windows, also periodically update other software running on
your computer.
Use caution when opening files received by email, or clicking on links. If
you don’t know who sent you some files, better to leave them unopened,
until you can verify who sent them to you. Note, a good virus program will
always check incoming email for infections, yet another reason to have
one!
According to the FBI, slightly over 80% of all infections occur when
someone opened a file that arrived by email.
Think about it!
Plainfield, Illinois, has a rich history that dates back to the early 19th century. Here’s a brief overview of its development:
Early Settlement
- Before 1830: The area that would become Plainfield was originally inhabited by Native American tribes, including the Potawatomi, who used the land for hunting and agriculture.
- 1830s: European settlers began to arrive in the area around the 1830s, with the first official land surveys occurring in 1834. These settlers were largely of New England, Dutch, and German descent, and they established farms in the fertile soil near the DuPage River.
Formation and Growth
- 1834: The settlement was originally named “Walker’s Grove” after one of the area’s early settlers, Nathaniel Walker. It was a small farming community located near the river.
- 1837: The town was officially platted and renamed “Plainfield.” The name was likely inspired by the flat landscape around the area, which was favorable for agriculture.
- Railroad Era (1850s): The arrival of the railroad in the 1850s played a crucial role in the town’s growth. The railroads brought new opportunities for trade, agriculture, and transportation, and Plainfield’s strategic location made it a key hub for goods being moved throughout the region.
20th Century Expansion
- Early 1900s: Plainfield was still primarily an agricultural community throughout the early 20th century. However, as Chicago grew, people began to move out to suburban areas like Plainfield.
- Post-WWII Growth: The town’s population began to grow significantly after World War II. As suburbs developed around Chicago, Plainfield’s proximity to the city made it an appealing place for people seeking a more rural lifestyle while still being close to urban amenities.
Modern Era
- 1990s-Present: The town saw explosive growth in the 1990s and 2000s. The development of new housing, schools, and infrastructure was driven by the expanding population. Plainfield’s population has surged from around 14,000 in the 1990 census to over 44,000 today.
- Education and Community: Over the years, the local school district and various community organizations have worked to foster a sense of community. Plainfield has grown into a thriving suburban community, attracting families due to its small-town charm, schools, and parks.
Today
Plainfield is a vibrant and rapidly growing suburb of Chicago, balancing its rich historical roots with modern development. It remains known for its picturesque downtown, historical buildings, and the preservation of its past while embracing the future.
The design and content of a website will vary, depending on the site’s goals and field of expertise. Here are some elements a website should include:
- Clean and Simple Design: Any website should have a clean and simple design that is easy to navigate. Avoid using uncoordinated colors or flashy graphics that may distract visitors from reading your content, which is your goal. Responsive Design: It’s important to ensure that your website is optimized for different devices and screen sizes. A
responsive design ensures that your website looks great on desktops, laptops, tablets, and mobile devices.
- About Me Page: The About Me page is where visitors can learn more about the owner. It should include a short bio, a professional headshot, and a list of skills and experiences. A business site can include corporate or business history, and anything else of interest to visitors.
- Portfolio: If you’re in any field that requires showcasing your work, a portfolio page is essential. This page should display your best work, and provide visitors with a sense of your skills and expertise. Designer, artist, writer samples of your work are important.
- Contact Page: A contact page is essential for anyone who wants to get in touch with you. It should include a contact form or email address where visitors can send you a message. Almost any business should include their location (city/state at a minimum), and a phone number.
- Blog: If you create content regularly, a blog is a great way to share your thoughts, ideas, and experiences. It can also help establish you as an authority in your field.
- Social Media Integration: If you’re active on social media, it’s a good idea to integrate your profiles into your website. This will make it easy for visitors to connect with you on other platforms. Reposting content from your blog into social media is a smart tactic that pays dividends.
Depending upon your business, you could also include a map to assist in locating your shop, pricing page, resource page, individual product pages, testimonials or more.
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How Often to Send Out Newsletters (Without Annoying Your Subscribers)
If you send out newsletters, you know it is a fantastic way to stay connected with your customers and prospects. But how often should you send them without annoying your subscribers?
- Sending out too many emails can lead to unsubscribes
- Sending out too few can make you forgettable
- Finding that perfect balance is important. This ensures that you achieve success in your email marketing campaigns
- Besides, your subscribers are more engaged and interested in your content when there’s a right balance in your email frequency
- The best thing is that it also doesn’t make them feel overwhelmed or bombarded by excessive emails
If you ask me what is the ideal frequency in which you should send out your newsletters, I may not be able to give you the perfect answer.
That’s because the best frequency for your email newsletters depends on various factors including your business type. It may depend on the specific goals of your business, the nature of your audience, the type of content you share, and more.
A good rule of thumb is to send newsletters no more than once a week and no less than once a month. This range allows you to stay connected with your subscribers, without flooding their inboxes. And you can always adjust your mailings over time.
Many successful marketers have their own schedules for sending out their newsletters. And many of them don’t necessarily follow the above thumb rule.
According to research, 33.33% of marketers send out email newsletters on a weekly basis, and 26.7% send out on a monthly basis. It also revealed that 13.3% of marketers send it out on a daily basis.
We send our own newsletter out monthly, because it seems to work for us.
Some marketers segment their mailing lists, and allow their subscribers to choose the frequency. Nice! Whatever method you choose, the use of a newsletter is an efficient way to stay in touch with your customers and prospects.
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Do you have an antivirus program on your computer? That’s an excellent way to waste money and slow your PC down by 90%. It turns out viruses stopped happening in 2013. Yes, 2013. Threats still occur, but they’re far beyond viruses now. Unfortunately most local computer guys haven’t learned this yet, so they’re doing virus scans wondering why they can’t find anything.