Would you respond to an email marketer greeting you like that? Well, 64
percent of consumers did so, finds research highlighted yesterday in Inc.
Magazine.
So your parents were right, “hay” may be for horses — but smart B2B
marketers do use the greeting ‘hey’ once they talk to prospects. So
perhaps the key to remember here is the research shows “hey” greetings
see the best email response rates — 64 percent — after there’s an
accepted informal situation.
The original research points out that it’s far better for emailers to include a greeting than not:
- Hey: 64 percent
- Hello: 63.6 percent
- Hi: 62.7 percent
- Greetings: 57.2 percent
- Dear: 56.5 percent
- All emails: 47.5 percent
NOTE: This information was taken from Target Marketing Magazine
My own favorite (and not the top choice) is Greetings. I often have a
subject line of ‘Greetings from AmeriWeb Hosting’, adding my business
name to help differentiate my email from the abundance of spam out
there.
As always, use the greeting that makes the most sense for your
business.