In a world of short attention spans and crowded inboxes, the most
effective emails share a simple formula:
one picture, about 20 lines of text, and one clear call to action
- One Picture:
Visuals draw the eye instantly. A single, relevant image captures
attention, sets the tone, and supports your message without
overwhelming the reader. Whether it’s a product shot, a happy customer, or an on-brand graphic, keep it clean and focused. - About 20 Lines of Text:
Less is more. Instead of long paragraphs, limit your message to about ten lines. This encourages quick reading, keeps the focus on your key
message, and respects your readers’ time. Use clear language, short
sentences, and formatting (like bold or bullets) to improve scannability. - One Call to Action (CTA):
Your email should guide the reader to take a single next step—whether that’s clicking to learn more, scheduling a call, or making a purchase. Don’t distract with multiple links or asks. Make your CTA stand out, and ensure it aligns with your goal.
When you stick to this format, the most effective emails become easier to digest—and much more likely to drive results.