Several months ago, we warned of pending changes to gmail, hotmail, outlook and a host of other services. That time is now. They are now requiring a SPF record, DKIM record, and are recommending a DMARC record. These are TXT entries made into your DNS server. If you have incorrect or missing entries, sending an email for delivery is either intermittent, or stops entirely. Here are the 3 records, and what they do.
SPF
SPF is used to authenticate the sender, and ensure that only
specific, authorized servers can send emails for your domain. This
makes it much harder for someone else to pretend to be you and
send out emails in your name.
DKIM
DKIM is used to verify that messages haven’t been tampered with in
transit. Because email is generally sent as a plain text, someone
could intercept your email, change it, and release the modified
version to an unsuspecting recipient. Think like a criminal. If you
send out an invoice or bill, they could change the “send a check to”
address. They’d get the payment due to you, you would not be paid,
and your customer would still owe the bill amount. DKIM makes this
much harder to accomplish.
DMARC
DMARC suggests what to do with mail that isn’t legitimate. It tells a
sending server what is wrong with an email. You can set it to pass
suspect emails, or delete them automatically. You can also set it up
to alert you about suspect emails on a daily, weekly or monthly
basis.
For our customers, we automatically set SPF and DKIM, and upon
request will set up DMARC.
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The design and content of a website will vary, depending on the site’s goals and field of expertise. Here are some elements a website should include:
- Clean and Simple Design: Any website should have a clean and simple design that is easy to navigate. Avoid using uncoordinated colors or flashy graphics that may distract visitors from reading your content, which is your goal. Responsive Design: It’s important to ensure that your website is optimized for different devices and screen sizes. A
responsive design ensures that your website looks great on desktops, laptops, tablets, and mobile devices.
- About Me Page: The About Me page is where visitors can learn more about the owner. It should include a short bio, a professional headshot, and a list of skills and experiences. A business site can include corporate or business history, and anything else of interest to visitors.
- Portfolio: If you’re in any field that requires showcasing your work, a portfolio page is essential. This page should display your best work, and provide visitors with a sense of your skills and expertise. Designer, artist, writer samples of your work are important.
- Contact Page: A contact page is essential for anyone who wants to get in touch with you. It should include a contact form or email address where visitors can send you a message. Almost any business should include their location (city/state at a minimum), and a phone number.
- Blog: If you create content regularly, a blog is a great way to share your thoughts, ideas, and experiences. It can also help establish you as an authority in your field.
- Social Media Integration: If you’re active on social media, it’s a good idea to integrate your profiles into your website. This will make it easy for visitors to connect with you on other platforms. Reposting content from your blog into social media is a smart tactic that pays dividends.
Depending upon your business, you could also include a map to assist in locating your shop, pricing page, resource page, individual product pages, testimonials or more.
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Fidelity Wes Luxury Home Builder
Fidelity Wes is a luxury home builder based in Long Grove, Illinois. Specializing in new construction, they offer a range of custom and semi-custom homes in Chicago’s North and Northwest suburbs. Established in 1991, the company has built an excellent reputation for quality craftsmanship and customer satisfaction.
Fidelity Wes operates primarily in residential construction, focusing on high-end, custom-built homes. They are known for developing luxury communities and working closely with municipalities in the region to ensure high-quality developments.
“From custom luxury homes to semi-custom single-family residences, we pride ourselves on our custom home-planning services ability to deliver superior craftsmanship and outstanding commitment to satisfaction. We invite you to experience our work as high-end luxury home builders in Chicagoland’s North and Northwest Suburbs, in outstanding communities such as Deerfield, Northbrook, Buffalo Grove, Long Grove, Kildeer, Lincolnshire, and Lake Forest, IL.” says Michael DeMar, one of two principal owners.
Their headquarters is located at 201 Robert Parker Coffin Road, Long Grove, IL 60047. They offer various services, including customizable floor plans, visual walk-throughs, and in-person tours (Fidelity Wes Builders) (Long Grove Illinois). Contact them for more information. (847) 883-0131
How Often to Send Out Newsletters (Without Annoying Your Subscribers)
If you send out newsletters, you know it is a fantastic way to stay connected with your customers and prospects. But how often should you send them without annoying your subscribers?
- Sending out too many emails can lead to unsubscribes
- Sending out too few can make you forgettable
- Finding that perfect balance is important. This ensures that you achieve success in your email marketing campaigns
- Besides, your subscribers are more engaged and interested in your content when there’s a right balance in your email frequency
- The best thing is that it also doesn’t make them feel overwhelmed or bombarded by excessive emails
If you ask me what is the ideal frequency in which you should send out your newsletters, I may not be able to give you the perfect answer.
That’s because the best frequency for your email newsletters depends on various factors including your business type. It may depend on the specific goals of your business, the nature of your audience, the type of content you share, and more.
A good rule of thumb is to send newsletters no more than once a week and no less than once a month. This range allows you to stay connected with your subscribers, without flooding their inboxes. And you can always adjust your mailings over time.
Many successful marketers have their own schedules for sending out their newsletters. And many of them don’t necessarily follow the above thumb rule.
According to research, 33.33% of marketers send out email newsletters on a weekly basis, and 26.7% send out on a monthly basis. It also revealed that 13.3% of marketers send it out on a daily basis.
We send our own newsletter out monthly, because it seems to work for us.
Some marketers segment their mailing lists, and allow their subscribers to choose the frequency. Nice! Whatever method you choose, the use of a newsletter is an efficient way to stay in touch with your customers and prospects.
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Are recent Google updates punishing good SEO?
Cyrus Shepard ran a 50-site case study to see if recent Google updates are targeting common SEO practices. Here’s what he found:
- Losing sites were far likelier to have more anchor text variations per page, than winning sites.
- Losing sites appeared to be updating their content more frequently (yes, more!) than winning sites
- On average, losing sites used more structured data than winning sites.
As you can imagine, this goes directly the opposite of conventional SEO wisdom, and past practices. Because it was a small sampling (50 sites only), it is possible the data is not accurate. More to follow on this as we monitor Google results. We are monitoring further.
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