Are recent Google updates punishing good SEO?

Cyrus Shepard ran a 50-site case study to see if recent Google updates are targeting common SEO practices. Here’s what he found:

• Losing sites were far likelier to have more anchor text variations per page, than winning sites.
• Losing sites appeared to be updating their content more frequently (yes, more!) than winning sites
• On average, losing sites used more structured data than winning sites.

As you can imagine, this goes directly the opposite of conventional SEO wisdom, and past practices. Because it was a small sampling (50 sites only), it is possible the data is not accurate. More to follow on this as we monitor Google results. We are monitoring further.

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