How Often to Send Out Newsletters (Without Annoying Your Subscribers)
If you send out newsletters, you know it is a fantastic way to stay connected with your customers and prospects. But how often should you send them without annoying your subscribers?
- Sending out too many emails can lead to unsubscribes
- Sending out too few can make you forgettable
- Finding that perfect balance is important. This ensures that you achieve success in your email marketing campaigns
- Besides, your subscribers are more engaged and interested in your content when there’s a right balance in your email frequency
- The best thing is that it also doesn’t make them feel overwhelmed or bombarded by excessive emails
If you ask me what is the ideal frequency in which you should send out your newsletters, I may not be able to give you the perfect answer.
That’s because the best frequency for your email newsletters depends on various factors including your business type. It may depend on the specific goals of your business, the nature of your audience, the type of content you share, and more.
A good rule of thumb is to send newsletters no more than once a week and no less than once a month. This range allows you to stay connected with your subscribers, without flooding their inboxes. And you can always adjust your mailings over time.
Many successful marketers have their own schedules for sending out their newsletters. And many of them don’t necessarily follow the above thumb rule.
According to research, 33.33% of marketers send out email newsletters on a weekly basis, and 26.7% send out on a monthly basis. It also revealed that 13.3% of marketers send it out on a daily basis.
We send our own newsletter out monthly, because it seems to work for us.
Some marketers segment their mailing lists, and allow their subscribers to choose the frequency. Nice! Whatever method you choose, the use of a newsletter is an efficient way to stay in touch with your customers and prospects.
Subscribe to our newsletter to be kept up to date on this topic, as well as marketing trends and more.
https://ameriwebhosting.com/subscribe.html