It is common knowledge that Google likes fast web sites. Using a Cache program will increase your speed, and therefore it will help gain the blessings of Google.
There are two different Cache protocols.
Browser Cache stores website files locally on a user’s computer, saving certain common files. Browser Cache speeds up repeat visits for individual users and saves bandwidth, altho the first time a page is displayed is downloaded at normal speed then saved. After the first download, your browser knows to check for saved files that are re-used, such as pictures, and uses them instantly instead of downloading over the internet. It lives on the user’s local computer or phone via the web browser and stores static files like images, logos, CSS stylesheets, and JavaScript files. Stops the device from downloading the same files twice. This makes repeat page views load much faster.
Usually globally configured in the setup files of a website, the variables and programmed expirations are set manually.
Server Cache is stored on the website’s host server or a proxy/memory layer. It stores Database query results, API responses, and fully rendered HTML pages. Main benefit is it stops the server from doing heavy code work or database searches over and over for the same content. This keeps the site fast for heavy traffic.
Often set up in the coding of pages on a web site, a Server Cache can be either set up manually or automatic. WordPress, for instance, has easy to use plugins.
Which is best? That depends upon your web site. There is no penalty for using both, and we routinely program sites using both, or at least the one most beneficial.
Have questions? Call or email us, we are glad to help!
Every 60 seconds in 2026, the internet is comfortably sending Email to about 270 million recipients, roughly 18,000 Amazon products are ordered, and more than 3.4 million YouTube videos are watched.
Nearly half the Email sent are spam, Amazon is feeding the shopping habits of around 230 million Prime members, and YouTube is still happily devouring everyone’s attention span, one thumbnail at a time.
Looking at this another way, if your analytics show approximately 44,000 hits a month, you are averaging one visit to your site every 60 seconds. 22,000 hits are one visitor every other minute.
Discouraged? Don’t be. Most businesses are most productive with some sort of market filtering. A local business that focuses on hamburgers in a Chicago suburb is not very interested in local shoppers in California, Alaska or anywhere greater that 50 miles away. Many businesses do just fine with 10+ visits a DAY, or around 700 visits per month (assuming they are QUALIFIED visitors). Ask yourself, are you better with 3 qualified buyers, or 3000 leads that are unlikely to order from you?
For a quick comparison, take your monthly hits, and divide it by 30. This will tell you a quick daily average. Then divide this by 24 for your hourly average. Just remember, the wee hours at night may see zero actual visits, and morning or afternoon may see the bulk of your visits. Averages are a convenient way to compare.
Do you need monthly assistance with your marketing? I am glad to help! Just contact us for information, and be sure to ask about our Email services.
If you are not familiar with Yahoo!, they were the original search engine.
Founded in 1994 by Stanford students Jerry Yang and David Filo, Yahoo! began as “Jerry and David’s Guide to the World Wide Web,” a print directory of websites in catalog form. It was renamed “Yahoo!” (Yet Another Hierarchical Officious Oracle) in April 1994. It quickly became a dominant 1990s web portal and search engine, peaking at over $125 billion market cap in 2000.
Way back in 2008, Microsoft bid $45 Billion for Yahoo!.
Yahoo! rejected the $45 Billion.
9 years later, in 2017 they were sold to Verizon for $4.4 Billion. I imagine that was a heartbreaking mistake!
If Microsoft offers you $45 Billion for your business, TAKE IT !
Our Famous HAUNTED HANGAR is Back for 2026!
October 17, 10am – 4pm at the Illinois Aviation Museum!
Tickets a reasonable $5 and kids under 5 are always free! Add Time to your Calendar (ics)
Hope to see you then!
When you show up at a meeting, you’re actually doing the best thing in the world to market your business.
I’m not talking about selling. Just by showing up, you’re marketing yourself.
A quick conversation reminds them you’re out there, ready to do business with them.
But after the meeting, the people you’ve just seen are off to take care of the rest of the things they had on their list for that day.
And the next day? You’ve probably been forgotten, because they’re now headlong into the rest of their week.
It’s been long known in the business world that it takes between 7 and 22 “touches”, to get someone to do business with you. Even if they already know you, it takes more than that one recent encounter to generate a sale.
A “touch” may be another meeting, a follow up call, a card, an email, a social post, a text – any way that reminds them about you, and gets you back to the top of their list of people to connect with.
22 touches seems like a lot – and you’d be right to think that way – but in this world of instant communications – where we are barraged by people wanting to reach us – it’s important to show up on a consistent basis.
Email is by far the best way to consistently show up.
It’s easy to create, easy to send, and stays visible in the recipient’s inbox, until they takes action on it – a passive reminder that you’re out there, ready to do business with them.
Your emails don’t have to be long, they just need to be sent.
Just show up.
And this newsletter is a gentle “touch” reminding you that I am here, always ready for you if you need help.
It is common knowledge that Google likes fast web sites. Using a Cache program will increase your speed, and therefore it will help gain the blessings of Google.
