Let’s start with a simple truth: if a customer has to work to contact you, they won’t.
They’ll just tap the next business on Google Maps and move on with their day like nothing ever happened. Harsh? Maybe. True? Absolutely. We live in a world where people want instant food, rides, answers, and yes… communication. If your business only offers one outdated way to get in touch (looking at you, “call us during business hours”), you’re creating friction. And friction is the silent killer of conversions.
Now for the good news, Google just made this easier than ever. You can now set your primary communication method directly on your Google Business Profile, whether you prefer a text message, Facebook Messenger, WhatsApp, or phone. Our recommendation? At the very least, enable texting. People LOVE texting businesses, because it’s quick, low-pressure, and lets them reach out without committing to a full conversation. Right now, go into your profile attributes, and make sure your preferred communication method is clearly set, so Google knows how to connect customers with you. Think of it this way: you’re not just giving options, you’re removing excuses for customers not to contact you.
The easier you make it to reach you, the more leads you’ll capture, simple as that. Businesses that win on Google Maps aren’t just the most visible… they’re the most accessible. If this all sounds like one more thing to manage, don’t worry, that’s something we do automatically for all of our managed, or marketing accounts.
FREE TIP: Be sure your contact information is showing on your email signature. You can write a great email, but if they can’t easily find you, prospects often won’t search any further.
