When you show up at a meeting, you’re actually doing the best thing in the world to market your business.
I’m not talking about selling. Just by showing up, you’re marketing yourself.
A quick conversation reminds them you’re out there, ready to do business with them.
But after the meeting, the people you’ve just seen are off to take care of the rest of the things they had on their list for that day.
And the next day? You’ve probably been forgotten, because they’re now headlong into the rest of their week.
It’s been long known in the business world that it takes between 7 and 22 “touches”, to get someone to do business with you. Even if they already know you, it takes more than that one recent encounter to generate a sale.
A “touch” may be another meeting, a follow up call, a card, an email, a social post, a text – any way that reminds them about you, and gets you back to the top of their list of people to connect with.
22 touches seems like a lot – and you’d be right to think that way – but in this world of instant communications – where we are barraged by people wanting to reach us – it’s important to show up on a consistent basis.
Email is by far the best way to consistently show up.
It’s easy to create, easy to send, and stays visible in the recipient’s inbox, until they takes action on it – a passive reminder that you’re out there, ready to do business with them.
Your emails don’t have to be long, they just need to be sent.
Just show up.
And this newsletter is a gentle “touch” reminding you that I am here, always ready for you if you need help.
