December is traditionally a month of low activity for many businesses. And like a super energy drink for others. Like retailers.
AmeriWeb Hosting is in the low activity arena. We use the month to catch up on pending and deferred work, and like to spend extra time with family and friends.
There is no rhyme or reason for it, but January, February and March are traditionally our busy months. As retailers snooze a little, we are wearing our fingertips out on our keyboards.
Go figure!
Which ever type of business you run, please have a great holiday season!
If you want a simple way to step up your business or personal branding, don’t overlook one of the most critical elements of communication: a customized email address. Whether you run a brick-and-mortar business, an income-generating blog, or maybe you want to update your resume for that next big role, you need a consistent brand identity and an email that perfectly matches what you do.
Email has become a primary mode of communication because it’s free and effective. An official business email will make you look more established and will encourage new customers to take you seriously. While your vintage Hotmail address might have worked a couple of years ago, now is the time to upgrade in order to look more savvy, professional, and polished.
It’s a no-brainer that a generic Gmail or Yahoo address not only looks unprofessional now-a-days, but will also likely get lost in cluttered inboxes. On the other hand, an email address with your name or company can draw in more people as they are more likely to open your messages if they can easily identify you in the endless barrage of daily notifications.
There are two types of email address available:
Hosted Email which is stored on our server until you call for it through webmail, an email application (like Thunderbird or Outlook) or another method. You can send or receive email through this method.
Forwarded Email which is not stored on our server, but rather is simply relayed or forwarded to another email account. You can only receive email from a forwarded account, yourdomain.com emails are forwarded on to your gmail, hotmail or other account, for instance. We can also forward to multiple emails simultaneously.
If you are hosted by AmeriWeb Hosting, we include your official business email free. Both hosted and forwarded. And we include some effective spam filtering as well. Contact us with any questions!
Here are some handy code snippets to add to the html code of your web site:
TO ADD THE YEAR (and it auto updates based upon the year set on your local computer) <script type=”text/javascript”>var d = new Date();document.write(d.getFullYear());>
We have hundreds of different snippets we rely on in our coding tasks. Need something specific? Contact us and we will see if we can find what you need.
Sylvan Goldman, the Oklahoma grocer who invented the shopping cart in 1937, had a problem that prevented him from increasing sales at his store. The women who frequented Goldman’s stores (and in the 1930s, they were mostly women) stopped buying when their hand baskets were full. I can imagine Goldman sitting in his office after a long Saturday, thinking about the problem and thinking, “How can I grow my business by making it easier for these women to shop?”
With a larger basket, his customers could buy more things. Since the basket would be too heavy to lift, Goldman put it on wheels, using a folding chair for the frame. His “prototype” was a bit bulky, but Goldman thought it was good enough for a market test.
Like most entrepreneurs, Goldman found that his target market was extremely resistant to change. He studied his customers’ complaints: women said the cart reminded them of a baby stroller, and men objected because pushing a cart didn’t seem “manly enough.”
Convinced he had a good idea, Goldman hired men and women to push the carts. He also added an assistant to offer the carts to customers at the entrance to the store. It worked. The carts caught on, Goldman patented his invention, and made enough money to become one of Oklahoma’s multimillionaire philanthropists.
Goldman also sought to grow his business by offering better service to his customers. And like any successful entrepreneur, he had a solid exit strategy, licensing his shopping cart patent to a company that improved the product to the telescoping baskets we use today.
Visit our BLOG for more articles like this one!
https://ameriwebhosting.com/blog/
were eating their lunch, the bean counters in charge started to cut costs.
One of the ways they did that was to slash editorial budgets.
Content is content, they said. We can share content between papers.
So that’s why you started seeing articles in your local newspaper about distant towns. Or auto ads in the classifieds for cars that were 200 miles away from you.
The bean counters were happy.
But…
…it accelerated the downward death spiral that newspapers were battling.
Some very smart and experienced people say we are looking at a deep business decline, and you should cut business costs to survive. Others say the economy will continue as it is, challenging but workable.
My own opinion (no I am not one of those very smart and experienced people, but I do monitor trends carefully) is as business owners we ALWAYS should be monitoring costs, cutting fat while not trimming the muscle that propels our businesses.
While others are cutting advertising, marketing, payroll and the muscle of their business, a smart business owner will keep their business in front of existing customers and new prospects. Day after day. Week after week.
I am of the opinion a web site is the muscle of your business, reminding your existing customers you are still around and ready to take care of them, and prospects a place to discover you exist and to learn more about you. The cost is minimal in the grand scheme of things.
Consider adding to your marketing, especially if we are approaching a downturn. AmeriWeb Hosting can help boost your web site responses. We are SEO experts. Our goal is to make your phone ring, and we’re pretty darn good at it. Call or email for more information.
Visit our BLOG for more articles like this one!
https://ameriwebhosting.com/blog/
