How Often to Send Out Newsletters (Without Annoying Your Subscribers)
If you send out newsletters, you know it is a fantastic way to stay connected with your customers and prospects. But how often should you send them without annoying your subscribers?
- Sending out too many emails can lead to unsubscribes
- Sending out too few can make you forgettable
- Finding that perfect balance is important. This ensures that you achieve success in your email marketing campaigns
- Besides, your subscribers are more engaged and interested in your content when there’s a right balance in your email frequency
- The best thing is that it also doesn’t make them feel overwhelmed or bombarded by excessive emails
If you ask me what is the ideal frequency in which you should send out your newsletters, I may not be able to give you the perfect answer.
That’s because the best frequency for your email newsletters depends on various factors including your business type. It may depend on the specific goals of your business, the nature of your audience, the type of content you share, and more.
A good rule of thumb is to send newsletters no more than once a week and no less than once a month. This range allows you to stay connected with your subscribers, without flooding their inboxes. And you can always adjust your mailings over time.
Many successful marketers have their own schedules for sending out their newsletters. And many of them don’t necessarily follow the above thumb rule.
According to research, 33.33% of marketers send out email newsletters on a weekly basis, and 26.7% send out on a monthly basis. It also revealed that 13.3% of marketers send it out on a daily basis.
We send our own newsletter out monthly, because it seems to work for us.
Some marketers segment their mailing lists, and allow their subscribers to choose the frequency. Nice! Whatever method you choose, the use of a newsletter is an efficient way to stay in touch with your customers and prospects.
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Are recent Google updates punishing good SEO?
Cyrus Shepard ran a 50-site case study to see if recent Google updates are targeting common SEO practices. Here’s what he found:
- Losing sites were far likelier to have more anchor text variations per page, than winning sites.
- Losing sites appeared to be updating their content more frequently (yes, more!) than winning sites
- On average, losing sites used more structured data than winning sites.
As you can imagine, this goes directly the opposite of conventional SEO wisdom, and past practices. Because it was a small sampling (50 sites only), it is possible the data is not accurate. More to follow on this as we monitor Google results. We are monitoring further.
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Microsoft Threat Intelligence researchers issued a recent warning that Russian state-sponsored hackers have been targeting Windows users with a custom tool for stealing credentials and even installing backdoors.
Hackers known as APT28, or Fancy Bear (tracked by Microsoft as Forest Blizzard), are using the post-exploitation tool, GooseEgg, against government, education and transport sector organizations in Western Europe, Ukraine and the United States since at least June 2020.
The vulnerability (CVE-2022-38028) was fixed as part of the October 2022 Patch Tuesday rollout, having been first reported by the NSA. Microsoft stresses importance of patching vulnerabilities and organizations, and users are urged to apply the CVE-2022-38028 security update to mitigate this attack. Microsoft Defender Antivirus detects the specific Forest Blizzard capability as HackTool:Win64/GooseEgg.
The short and simple solution is to ensure your version of Windows is up to date, and let Microsoft worry about it for you. Automatic updates are usually performed by Windows (sometimes this feature is turned off for some reason). To check if you are up to date, visit SETTINGS>UPDATE SECURITY and perform a scan.
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On a different subject, did you know Windows is more environmentally friendly than macOS?
Windows puts your deleted files in the Recycle Bin; macOS just throws them in the Trash. (I
never thought of that before!)
